Marketing Plan Case Study

Marketing Plan Case Study INTRODUCTION The following is the marketing plan for Ballantynes my brand of sweatshirts. Marketing segmentation refers to the process of dividing a market into segments or groups of customers with similar needs or wants who are likely to show similar purchase behavior. After market segmentation we get to know the different types of customers with different types of needs and desires. The target segments for my business would be young generation and mature people. I am opening sweatshirts business in Christchurch city.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   (Ballantynes, n.d) Two bases selected for market segmentation in my sweatshirt business are      Ã‚   Demographic ( Gender, Income, lifestyle) Behavioral (Attitude and Benefits looking for) PROSPECTIVE CUSTOMERS Youngsters: The target audience would be between the age group of 16-25. I would like to open the shop in near the Christchurch university area as it a busy area and youngsters normally hangout in that area. I would target both male and females as both of them wear it. I would target youngsters who are from middle -higher class, because students would normally prefer reasonable and trendy clothes. I would have clothes from medium to higher range. Professionals and Mature People: The target audience would be both male and females between the age group of 26-40, I would like open it in CBD area, as there are many corporate and tourist in that area and they can buy in during their break time, or while doing window shopping, Similarly tourist can buy products as CBD is a famous tourist place. I would target customers from middle class to higher class. Corporate people would prefer trendy sweatshirts which is easily feasible for them. Old People:-The target audience would be males and females between the age group of 50-75, I would like to open it in North shore as there are many retirement villages and the crowd is posh and they prefer trendy clothes, I would target income group from middle to higher class, Old people love to have comfortable and feasible clothing. So I will make it easily accessible to them. I am going to focus on Youngsters and Professionals as two potential target markets for my business. Type of market Demographic and Behavioral Characteristics Youngsters I am going to cover age group from 14 to 25 years in both male and female. They look for style and new designs in the product like chain, hoodies, colorful, pictures of stars and sports personalities, and some motivational quotations to have a unique personality in the society. They are bit price concerned as their income is limited and are probably dependent on parents in early ages. They belong to the category of different size and range of price. They are knowledgeable about brands but not loyal to them as they only want to look different. This market is large in size but less frequent user of sweatshirts. They have least concern with service but much sensitive about replacement and return guarantee. They consider price while buy products. Professionals and Mature people This segment belongs to the age group between 25- 50 years. They have potential to buy quality products and thus have less price sensitivity but look for casual designs with sober colors and convenient to wear during office times. They look for brands and quality stuff used to prepare the product. This segment mostly prefers simple and plain sweatshirts with benefit of warmth and personality feature. They sought for product which has brand value in the market and is seen number of times in public through print or electronic media. This segment prefers to have sweatshirts with detachable hoodies so that they can use it without it. They love to buy more durable products while buying clothes. Company objectives and resources Company objectives and resources: Companys objective will be maintaining loyalty with existing customers and by making good profit attracting new customers too. Company will focus to reach its break even as soon as possible by setting some targets and achieving them on time. Company will use various resources to meet their targets like advertisement resources.   Definability of segments: Competitive rivalry Will be high for the product as there are many clothing shops in Christchurch and everyone is competing. Bargaining power of suppliers: The bargaining power of suppliers would be low as there are many suppliers in the market Bargaining power of customers:   The bargaining power of customers would be high as there are many clothing companies joints in the market and they can bargain. Threat of new entrants: The threat of new entrants is high. Threat of substitute products or services: sweatshirts can be replaced by coat, jackets T-shirts etc. Current Size of the Market Population of youngsters: 300,000 Population of Professionals: 465,000 Industrial growth: 15% of total population The above statistics gives me assurance about my product and segment attractiveness in the market. And my business is having growth potential in long run due to the necessity of it as per climatic conditions in New Zealand. (statistics New Zealand, n.d) Task 3 A differentiated marketing strategy is when a company creates campaigns that appeal to at least two market segments or target groups.   I am targeting youngsters through styles, design, varied price range, stuff like cotton, woollen, synthetic and pictures of personalities, wording they do like to see on cloths, glowing colours, hoodies attached and promoting through social media. I will attract my second target market of professionals and mature people with casual look, brand logo, simple designs in sweatshirts, dual colour and quality stuff to protect from cold and have hoodies which can be removed too. I will provide unique designs to give a feeling of personality symbol to them and approach through social media, T.V advertisement and   promotion through magazines. (ballantynes, n.d) Task 4 As there are many competitors of my company Ballantynes, the major competitors    Cottton on The above diagram demonstrates my positioning of my product in the market.. Ballantynes is moderately priced with reasonable price and quality. Nike, Adidas, Puma are high in quality and even the price is higher. Cotton On is below me though it is low in price but the quality is not good. So I feel I can compete and sustain on the, market with giving reasonable pricing and good quality sweatshirts. Task 5 Product: 1. PRODUCT: What does the customer want from the product / service? What needs does it satisfy? I have a wide range of products such as sweatshirts for women, men sweat shirts, Kids wear, and fashion accessories. My product strategy will be latest design, fashionable, stylish, varied size with hoodies and Chain, pockets inside and outside, replacement or return facility in limited period to attract youngsters. I will provide specific logo on the sweatshirts front and back side. I will provide different fabric style sweatshirts it may be design with cotton stuff and woolen as well. I will give products in varied colors like plain, combination and quality stuff to attract my mature and professionals target market. I will provide different sizes for sweatshirts for example small, medium, large and extra large size. Price: What is the value of the product or service to the buyer? Are there established price points for products or services in this area? Price is the factor which attracts the customers thats why companys product is from low medium price range. Its service and stuff is very fine so people like to wear this brand and its price is also very reasonable. The competitors of sweatshirts are selling their product at comparatively high price, so that is great advantage because target segments are attracting towards sweatshirts product as it provides affordable and good quality products.The price range for my sweatshirts would be between $12-$150 Promotion: What is the value of the product or service to the buyer? Are there established price points for products or services in this area? For advertising we will advertise in magazines that mostly attracts customers. Billboards are good tool for advertising, they are attractive and everywhere could see them. Advertisements have to be written in simple language and easy to understand. We would promote them on social media as it is cost effective and can reach the mass market. Place: Where do buyers look for your product or service? If they look in a store, what kind? A specialist boutique or in a supermarket, or both? Or online? Or direct, through catalogue? Will open the   store Ballantynes   at   23/   Cashel Street Christchurch besides, that I will also make the product available online = in about nine languages in order to reach all its target segments from different nationalities. Through the website, customers can book their orders, check the latest offers. Task 6 Plan of monitoring and mechanisms: Feedback through Questionnaires: The feedback of customers is so important because feedback decided the sales or popularity of the product. So, I will do survey about our product in open market and will collect feedback from existing customers. This will have few questions which they will answer and it will help me to know what they think about our product, what are their future expectations and why they give priority to it in the market? We can send questionnaires to our customers through email also. Their positive feedback will be success of our marketing plan. Sale Trend through financial Information: I will also keep check on my financial information whether the business is in profit or loss. If my sale is going up it means my marketing plan is working and I can achieve my objectives. I will check all the reports once in the month to be updated. Market Research eye on my competitors will help me to understand what is market trend or demand in the market and availability of respective products. If my product is fulfilling the need and is having advantage on competitors it means my marketing plan will work and I can attract more customers. Ballantynes. (n.d). History. Retrieved March 21, 2017, from https://www.ballantynes.co.nz: https://www.ballantynes.co.nz/history statistics New Zealand. (n.d, n.d). Youth Population is ethnically diverse. Retrieved March 26, 2017, from www2.stats.govt.nz: http://www2.stats.govt.nz/domino/external/web/nzstories.nsf/fb471f7feb8c8d5fcc256af1000fa1c1/a9f90227a3017a3ccc256b17007aaef3

The Adventures Of Huckleberry :: essays research papers

The Satire of Slavery   Ã‚  Ã‚  Ã‚  Ã‚  'There it is: it doesn't make any difference who we are or what we are, there's always somebody to look down on! Somebody to hold in light esteem, somebody to be indifferent about.'; Mark Twain (1835–1910), U.S. author. 'Three Thousand Years Among the Microbes,'; ch. 15 (written 1905; published in Which Was the Dream? ed. by John S. Tuckey, 1967). This quote says that people will always feel superior to some one different. The reason for this is that it makes people feel important and better about themselves. Slavery derived from this belief in superiority. Mark Twain, author of The Adventures of Huckleberry Finn uses satire as a literary technique to present his ideals on slavery within his period of time. Satire is a method of taking a serious issue and representing it in a humorous way. The Author uses Huck's relationship with Jim, societies attitude towards Jim during their travel up the Mississippi River, and the use of racist terminology throughout the novel. Mark Twain's use of satire in the novel The Adventures of Huckleberry Finn enables the reader to better understand his message of slavery.   Ã‚  Ã‚  Ã‚  Ã‚  First, Huck's relationship with Jim shows the authors views on slavery. Huck was taught at home and in school that slavery was a part of the natural order. He never found anything wrong with the way slaves were treated. In the beginning of Huck and Jim's journey Huck treats Jim in a prejudice manor (according to our standards) in the way that Jim is different from him. 'When we was ready to shove off we was a quarter of a mile below the island, and it was pretty broad day; so I made Jim Lay down in the canoe and cover up with a quilt, because if he set up people could tell he was a nigger a good ways off'; (Twain 58). This shows that Huck incorrectly assumes that people can spot a black person from far away. At this point he still holds the belief that blacks are different from whites. Through their travels up the river Huck begins to realize how good of a friend Jim is and that Jim is not inferior to Him. After the event with the King and the Duke with the Wilks, Huck is glad to see Jim 'Of course when they got to snoring we had a long gabble, and I told Jim everything'; (Twain 188).

Hey Huhhuhu

ESO210/ESO203A: Introduction to Electrical Engineering Assignment 4 Date of Submission: 20th March, 2013 1. The rotor shown in Fig. 1 has two coils. The rotor is nonmagnetic and and is placed in a uniform magnetic ? eld of magnitude B0 . The coil sides are of radius R and are uniformly spaced around the rotor surface. The ? rst coil carrying a current I1 and second coil carrying a current I2 . Assuming that the rotor is 0. 30 m long, R=0. 13 m, and B0 = 0. 85 T, ? nd the ? directed torque as a function of rotor position ? for (a) I1 =0A and I2 =5A, (b)I1 =5A and I2 =0A, and (c)I1 =8A and I2 =8A.Uniform magnetic field, B 0y r ? ?2 ?1 R ? ? x Figure 1: 2. An inductor has an inductance which is found experimentally to be of the form L= 2L0 1+x/x0 where L0 =30 mH, x0 =0. 87 mm, and x is the displacement of movable element. Its winding resistance is measured and found to equal 110 m?. (a) The displacement x is held constant at 0. 90 mm, and the current is increased from 0 to 6 A. Find the resultant magnetic stored energy in the inductor. (b) The current is then held constant at 6 A, and the displacement is increased to 1. 80 mm. Find the corresponding change in magnetic stored energy. . The inductor of Problem 2 is driven by a sinusoidal current source of the form i(t)=I0 sin(? t) Where I0 =5. 5A and ? =100? (50Hz). With the displacement held ? xed atx = x0 , calculate (a)the time- averaged magnetic stored energy (Wf ld ) in the inductor and (b)the time-averaged power dissipated in the winding resistance. 4. The inductance of a phase winding of a three-phase salient-pole motor is measured to be of the form L(? m )=L0 +L2 cos2? m where ? m is the angular position of the rotor. (a) How many poles are on the rotor of this motor? b) Assuming that all other winding currents are zero and that this phase is excited by a constant current I0 , ? nd the torque Tf ld (? ) acting on the rotor. 5. As shown in Fig. 2 , an N -turn electromagnet is to be used to lift a slab of iron of mass M. The surface roughness of the iron is such that when the iron and the electromagnet are in contact, there is minimum air gap of gmin =0. 18 mm in each leg. The electromagnet cross sectional area Ac =32 cm and coil resistance is 2. 8 ?. Calculate the minimum coil voltage which must be used to lift a slab of mass 95 Kg against the force of gravity. Neglect the reluctance of the iron. 8 N turn winding Ac g Iron slab, mass M Figure 2: 6. An inductor is made up of a 525-turn coil on a core of 14-cm2 cross-sectional area and air gap length 0. 16 mm. The coil is connected directly to a 120-V 60-Hz voltage source. Neglect the coil resistance and leakage inductance. Assuming the coil reluctance to be negligible, calculate the time-averaged force acting on the core tending to close the air gap. How would this force vary if the air-gap length were doubled? 7. Fig. 3 shows the general nature of the slot-leakage ? ux produced by current i in a rectangular conductor embedded in a recta ngular slot in iron.Assume that the iron reluctance is negligible and that the slot leakage ? ux goes straight across the slot in the region between the top of the conductor and the top of the slot. (a) Derive an expression for the ? ux density Bs in the region between the top of the conductor and the top of the slot. (b) Derive an expression for the slot-leakage ? s sits crossing the slot above the conductor, in terms of the height x of the slot above the conductor, the slot width s, and the embedded length l perpendicular to the paper. s Iron ?s Bs x Conductor carrying current i Figure 3: 8.The two-winding magnetic circuit of Fig. 4 has a winding on a ? xed yoke and a second winding on a movable element. The movable element is constrained to motion such that the length of both the air gaps remain equal. ?2 ?2 8 Â µ g 0 N2 turn winding A A N1 turn winding 8 Â µ ?1 ?1 Figure 4: (a) Find the self inductance of windings 1 and 2 in terms of the core dimensions and the number of turns . (b) Find the mutual inductance between the two windings. ? (c) Calculate the coenergy Wf ld (i1 ,i2 ). (d) Find the expression for the force acting on the movable element as a function of the winding currents.

Abortion The Right To Choose Essay - 666 Words

Pro-choice does not mean Pro-abortion, it is the right in choosing whether to reproduce, adopt, or abort. It is every human beings right to make their own decisions, and so it is a womans right to make the choices that affect her life as she sees morally right. It is a womans right to choose what she does with her body and it should not be altered or influenced by anyone else. Abortion is not murder because it is not taking the life of an actual human being an actual human being. Asking a woman to sacrifice her life for an embryo, is not upholding the right to life that Pro-life activists so whole heartily believe in, rather it is condemning her to sacrifice her life for something that is not yet human.†¦show more content†¦A fetus is not a human being. It is not a being, it is a potential human being. A fetus is not yet a baby, it is human tissue. It does not posses the criteria of what we understand living human beings to have. It is not conscious, it does not possess self-awareness, it cannot communicate nor can it reason. nbsp;nbsp;nbsp;nbsp;nbsp; Never mind the vicious nonsense of claiming that an embryo has a right nbsp;nbsp;nbsp;nbsp;nbsp;to life. A piece of protoplasm has no rights--and no life in the human nbsp;nbsp;nbsp;nbsp;nbsp;sense of the term. An embryo has no rights. Rights do not pertain to a nbsp;nbsp;nbsp;nbsp;nbsp;potential, only to an actual being. A child cannot acquire any rights until nbsp;nbsp;nbsp;nbsp;nbsp;it is born. The living take precedence over the not-yet-living (or the nbsp;nbsp;nbsp;nbsp;nbsp;unborn) body? (Ayn Rand, http://www.abortionisprolife.com/) Abortion cannot be and is not murder, you are not taking the life of another human being. nbsp;nbsp;nbsp;nbsp;nbsp;A fetus is tissue growing inside the body of a woman. Since a fetus has no right to life, liberty, and the pursuit of happiness, it has no right to be inside the body of another human being that does not want it. However the fetus needs to be inside a womans body to exist. To give the fetus the right to exist in a womans body would make the woman a slave. Slavery is not a right. It is not morally orShow MoreRelatedAbortion: The Right to Choose700 Words   |  3 PagesAbortion: The Right to Choose Abortion is a constitutional right of a woman in the United States and therefore should not be outlawed. Certain instances prove an abortion justified and blanket legislature against such useless, such as rape and incest and the health of the mother, and a simple fact that the practice would continue, only less safely and with more casualties. In 2012, 346,830 women were raped. According to medical reports, the incidence of pregnancy for one-time unprotected sexual intercourseRead MoreAbortion: A Womans Right to Choose Essay986 Words   |  4 Pagesalley abortions and gave women the right to choose abortion. Women were then able to legally obtain them through medically sound institutions. 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In spite of disagreement by many people, abortion is one of the most widespread medical procedures performed in the United States everyRead MoreEssay on Abortion: A Woman Must Have the Right to Choose484 Words   |  2 Pages Abortion - A Womans Must Have the Right to choose nbsp; Abortion has been a long contested issue among Americans, and is one that nearly everyone holds an opinion on, myself being no exception. In my opinion, a womans right to choose is imperative, important above all else. Like proven in Roe v. Wade, a womans right to privacy - her right to choose whether or not to carry a child to term - is more important than the rights of the unborn. nbsp; Typical American rights - freedom